Florian Pertsch
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Florian Pertsch

Accelerating Sports: Olympic Games 2022 and German Bundesliga

ISPO Beijing 2019: These are the Highlights

ISPO Beijing celebrates its 15th anniversary and presents itself and its guests with a new home. At the China International Exhibition Center (CIEC), Beijing will once again become the centre of the sports business world with ISPO Beijing, presenting the latest products and technologies from the winter sports, outdoor and health & fitness sectors to the trade audience..

Die ISPO Beijing öffnet vom 16. bis 19. Januar ihre Türen.
ISPO Beijing 2019 takes place from January 16 to 19.

More than 400 exhibitors and 682 brands will be represented at ISPO Beijing from the 16th to 19th of January 2019, furthermore there will be a wide range of forums, panel discussions and lectures as in previous years. Especially the cooperation with the German Soccer Bundesliga will be significantly expanded compared to the ISPO Shanghai 2018 .

Guests from Bundesliga Clubs in Beijing

"With the Bundesliga International we were able to win a strong partner. We are proud to welcome seven German Premier League clubs to the premiere of our newly created Football Activation Area", says Tobias Gröber, Executive Director of the Consumer Goods Business Unit at Messe München GmbH.

Among others, Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt and Schalke 04 will present their projects in the areas of youth promotion, brand positioning and eSports in China.

With the upcoming 2022 Winter Olympics, another focus will be set on winter sports, which the fair traditionally lives up to with the Asia Pacific Snow Conference and the two-day Ski Resort Tour to future Winter Games venues.

The Facts About the 15th ISPO Beijing at a Glance:

  • More than 400 exhibitors
  • 682 brands
  • 50,000 square metres of exhibition space
  • 48 percent of brands from China, 52 percent international brands
  • 4 segments: Snowsports, Outdoor, Health & Fitness, Manufacturing & Suppliers
  • Additionally: Alpitec China, Trade Fair for Mountain and Winter Sports Technology


Key Opinion Leaders are the New Visitor Target Group

Being the most important multi-segment sports fair in China for 15 years has been a great success, but ISPO Beijing is not resting on its laurels. "We have identified, pushed and established relevant topics. In short, together with our partners, exhibitors and visitors, we have developed into the leading platform for the Asian sports market and, true to our mission of "Accelerating Sports", we have constantly pushed the industry," says Gröber.

Accordingly, the key opinion leaders who are very important in China will also receive more attention as visitor target groups in 2019. Celebrities and athletes, well-known bloggers, but also influencers from sports clubs and venues will share their experiences and knowledge with exhibitors and retailers on a specially set up stage.

The Highlights of the ISPO Beijing 2019

  • Asia Pacific Snow Conference
  • International Football Forum
  • ISPO Anniversary Party
  • ISPO Award Roadshow
  • ISPO Beijing Sport Industry Tour
  • ISPO Start-up Village
  • Market Introduction Program for China
  • Matchmaking platform
  • Ski Resort Tour
  • Sports Industry Forum
Florian Pertsch
Author:
Florian Pertsch
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