The cross-border online trade has massively increased the problem with counterfeit products. What can brands and specialist dealers do to defend themselves against counterfeiters?
Why do customers buy what they buy? In its study "How athletes buy", ISPO analysed the buying behaviour of athletes throughout Europe. We show all results of the study in info graphics.
More and more brands are counting on crowdsourcing. But is that also useful for my company? You can find everything you need to know on this subject here.
The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
China will be the host of the Winter Olympics 2022. Unfortunately, that’s eight years too early to have a real impact says winter sports Expert Paul Bojarski, CEO of MAS.
On crowdsourcing platforms such as ISPO Open Innovation, companies successfully use the experience and commitment of consumers by integrating them into development processes.
C2B is the new future word for the Chinese apparel industry. In the most digitized country in the world, customer wishes are to become the focus of product development.
